The Social Media Landscape of 2012

Despite the fact that portals and search engines still remain generally useful to the mass users across the globe, these tools have now been replaced by social media as premium currency in the virtual world. While users from a decade ago were trading in click-based currency, the modern users of the Internet can now be quantified in terms of followers, likes and fans.

In the land of social media marketing, there are currently three dominating types of social platforms, the first being the

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